CHI Miss Universe Style Illuminate Line


 The Miss Universe Style Illuminate Hair Care Line by CHI

The makers of CHI, Farouk Systems, are proudly sponsoring the 63rd annual Miss Universe Pageant, which is set to air on NBC January 25, 2015 (8-11 P.M. ET). During the upcoming pageant, Farouk Systems will also introduce The Miss Universe Style Illuminate Line by CHI, which will launch nationwide January 2015.

Inspired by the beauty, confidence and hair versatility the Miss Universe pageant is known for, CHI created the Miss Universe Style Illuminate Line to provide the convenience of molding several styles in one day. The line contains 6 styling aids produced with key ingredients and conditioning anti-oxidants to enhance volume and hold without buildup, offering a complete selection of pliable products.

For over a decade, Farouk Systems, together with its’ CHI Hair Care brand, have experienced a successful partnership and sponsorship of the Miss Universe Pageant and Donald Trump. The 2015 pageant will bring together both CHI Hair Care and the Miss Universe Style Illuminate Line, contributing to the styling needs for nearly ninety contestants from different countries around the world. 




Disclosure: No compensation was offered or taken in exchange for this feature article. I have no affiliation to any of these brands or retailers mentioned and any opinions expressed are my own. 

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